This week I read an article in the Los Angeles Times about Hilary Clinton’s new campaigning strategy in Iowa. While Barrack Obama was there with Oprah, Clinton tried to show a new side of herself by bringing her mother, Dorothy Rodham and her daughter Chelsea Clinton. She also tried not to bash her fellow candidates as she has done in the past. When given the chance to condemn Obama, she has said that “all the Democratic candidates were capable”. With the media attention devoted to Oprah, Clinton used the day to make a more personal, direct appeal to voters. The crowds listening to her speeches, held in an elementary school gym, numbered only about 100-150 people. She also set aside large blocks to time to take questions, shake hands, pose for pictures, and sign autographs. Her mother and daughter came along with her to show the kinder more approachable side of Clinton. In some polls, about half of the respondents have said that they dislike her. While making a speech about helping families to overcome the cost of long term elder care, she mentioned that her mother is living with her, showing how she could relate to the topic.
I think it was smart for Clinton to bring along her family with her to Iowa. I also believe it was smart to choose her daughter and mother rather than her husband. This is because it shows her more caring side and makes her more relatable. The only unfortunate thing is that a lot of the media was not around to see this change in personality because Oprah also happened to be there. As for the people who did get to see Clinton in action, perhaps it will boost her chances of wining the Iowa caucuses.
http://www.latimes.com/news/printedition/asection/la-na-clinton9dec09,1,4318860.story
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